Tiger's golf exit has sponsors scrambling


Tiger Woods, the world's top golfer with a $1 billion net worth, is taking an indefinite leave from golf. And this is causing some of his sponsors -- who pay him about $100 million a year -- to take action. While a few stay mum or say they are still deciding, some are quietly distancing themselves from Tiger. Only one is voicing full-fledged support.

How should sponsors react to this situation? It depends on how the sponsors' executives feel about explaining their Tiger strategy to clients and other constituents. Reuters reports that a recent survey of marketing professionals found that 75% of them would curtail endorsements with Tiger if they had them.