Man gets job with one tweet

Someday, we'll all be telling our grandchildren how job hunters used to print out one-page resumes and send them via mail carrier to employers. Or how we e-mailed resumes that were pages long.

Not Hal Thomas, who landed a job with just one tweet:

@BFGCom @SloanKelley It seems that BFG's future could be looking bright! More info at http://bit.l6/2aziWg

As MSNBC and other Web sites have reported, Thomas stood out in the search by marketing company BFG Communications for a social media position. Applicants could apply with a single post on Twitter. BFG didn't want a resume or cover letter, just a tweet.

In the search for a job with more than 15 million people unemployed across the country, it's a great tactic to stand out from the crowd, which Thomas creatively did.

It's not particularly easy making a point in just 140 characters, as Twitter requires, or even the "Super Tweets" of 250 characters. Harder still to include relevant job experience.

Thomas' tweet linked to his blog and to a fake magazine cover he made as a Twitpic to promote himself. With links, the 140 characters can easily expand to whatever a job hunter wants to send out on Twitter.

The tweet was specific to the job, which is exactly what job seekers should do. The best way to land a job is to specifically tailor the resume, job application and anything else you submit to the job description. For someone applying for a social media job, it's a no-brainer to use social media to get it.

Thomas went beyond that, though, by mocking up a magazine cover with his photo on it, and pointing to his blog on branding.

It's a good lesson for others looking to stand out from the crowd and not force a hiring manager to have to wade through boring cover letters or resumes. Sending out such links to employers, either via tweets or short e-mails that link to an applicant's blog, may become the new resume.

I did a podcast this week with a career coach on how to be an approachable job candidate, and we discussed how to keep everything around you focused on making you the best candidate for the job. One way is to ensure that all Google searches for your name are clean and that there aren't embarrassing things online about you, such as Facebook photos showing you cutting loose at a party, or worse.

Keeping track of your tweets may be one more area to check.

And who knows what new ways our grandchildren will use to get jobs? One tweet may be information overload by then.

Aaron Crowe is a freelance journalist in the San Francisco Bay Area who can be found at
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