Is Men's Health helping its readers get ripped off?

David Zinczenko, the always-camera-ready editor in chief of Rodale Inc.'s Men's Health, once described the ideal effect of a magazine's cover copy as a "newsstand mugging." But Men's Health readers may feel robbed, in more ways than one, once they realize how very, very often the publication's editor have been selling them the same old content for a fresh $4.99 every month. Not similar -- the exact same.