Did Gillette's Fusion ad doom Tiger Woods?

Updated

Sure, a skeptic might say Tiger Woods has created his own downfall through rather prosaic sins of the flesh. But the more mystically inclined agree: It was that Gillette Fusion ad that did him in.

New York Times' writer Robert Mackey thinks the Gillette Fusion "Champions" ad campaign not only cursed Woods, but his two world-class athlete co-stars as well. In the ad, which aired in February 2007, Roger Federer, Thierry Henry and Tiger Woods each walk through a dissipating video image of their greatest accomplishments: for Federer, his win at the 2006 Wimbledon tennis championship; for Henry, his 2003 "Footballer of the Year" soccer award; for Woods, his 2006 Player of the Year honors. Each says something pithy about how the accomplishments of yesterday are nothing, "the only day that matters, is today," says Woods confidently.

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