What Tiger Inc. needs to do to save a $100 million-a-year empire

It will be a tough act, maybe tougher than winning all those golf tournaments. But Tiger Woods is a big business that used to generate $100 million a year and gave him a $1 billion net worth, as I posted. That's a very good living. Unfortunately, the money will stop rolling in unless Tiger puts the rumors of extramarital activity behind him.

The reason is simple: Companies pay endorsements because they want to be associated with a winner. That reputation makes it easier to convince people to buy their products. And naturally, when that winner turns into a loser, the companies want to run away from the loser as fast as they can.