Gatorade drops Tiger Woods-endorsed drink

It's hard to ignore the timing of Pepsico (PEP) brand Gatorade's announcement Tuesday that it would discontinue Gatorade Tiger ® Focus sports drink (just like regular Gatorade, but in special Tiger Woods flavors and with 25% more electrolytes). On the Gatorade press site, several recent releases still announce excitement over the drink's launch; the golf star is quoted as saying, "I've experienced a lot of amazing moments in my golf career, but Gatorade Tiger is taking me someplace I never imagined with this campaign."

Where it has taken him, specifically, is to December 2009, the month in which, thus far, the number of Woods' rumored mistresses continues to exceed the date. (Writing on December 9, we're at 10, according to gossip site TMZ.) In this week's special at local Kroger (KR) Fred Meyer stores --10 32-ounce containers of Gatorade Tiger for $10 --Tiger's eyes stare out from bottles of Cool Fusion citrus blend and Quiet Storm grape blend with the famous steely gaze that now seems a little creepy.