AshleyMadison.com isn't your typical online dating service. It is centered on the theme of adultery. However, it's easy to see that this is purely a marketing strategy designed to shock people and gain their attention. After all, users aren't forced to cheat on their spouses.
All of the site's 4,875,000 members (at the time of this publication) are listed as anonymous, its racy ads feature couples embarking on a wild adventure with a significant other, oh, and their tagline is "life is short, have an affair."
Some, like Mike Galanos of CNN Prime News, would argue that AshleyMadison is an evil site that's exploiting adultery and ruins families to better their bottom line. I think its absolutely ridiculous to make such a claim; this goes to show who is weak enough to fall under control of a business.