Fearful of cutting rates too much, hotels appeal to customers' softer sides

Business travelers who frequently spend nights away from home have likely noticed that their favorite hotels are paying them a bit more attention. The recession has taken its toll on corporate travel budgets and many hotels are doing everything they can to ensure repeat business.

One way hotels are doing that is by getting to know their customers and providing personal touches during their stay. That may be as simple as ensuring a favorite soft drink or snack is waiting in the room upon check-in. Such attention to detail can go a long way toward building brand loyalty among frequent business travelers, who may spend dozens of nights each year on the road.