Salvation Army now takes kindness in plastic in select cities
Just use plastic.
That iconic red kettle, which relies on kind cash and holiday spirit, is getting a makeover in 30 cities to ring in donations through debit and credit cards. The "plastic" kettles are a result of fewer shoppers carrying cash, according to MSNBC.
True, it takes a toll on the quaintness of hearing the jingling coins in the kettle, but It's a smart move, given the changing times for the most recognizable charity campaign in America. Last year, despite the economy, the campaign raised more than $130 million nationwide, a new record, according to the Salvation Army.
In Colorado Springs -- one of two markets where the credit machines debut in 2008 -- funds raised soared to $64,000, an 11 percent jump compared to the previous year. About $5,000 of the increase was from donors using plastic, MSNBC reported.
"I kinda feel sad that the kettles are taking credit cards," said Britt Beemer, a consumer expert and chairman of America's Research Group, in a phone interview. "But so many people today live or die with credit cards, so I think this is really the way to go."
The credit kettles look similar to their cash counterpart, except, for a wireless card reader next to it resembling the kind you use at gas station to pay for a fill up. It even coughs up receipts for the kettle and for your records.