A record number of shoppers shows Cyber Monday is here to stay


As if all the Black Friday hype weren't enough, here comes Cyber Monday. With the day after Thanksgiving now firmly entrenched as a holiday shopping tradition, retailers are shooting to do the same for online buying on the Monday after the holiday. Nine out of 10 retailers plan to have some kind of special offers for online shoppers, according to a survey from Shop.org, the National Retail Federation's Internet arm.

The NRF expects a record 96.5 million shoppers will go online looking for Cyber Monday bargains -- everything from cut-rate discounts to free shipping. That's a higher number than the group previously anticipated, says Vice President Ellen Davis. With those numbers, the NRF expects it will be as successful as the Black Friday sales, which racked up 195 million store visits over the weekend, she says.

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