Coke thinks globally, acts socially and blogs totally with Expedition 206

There's an old saying: "Fish where the fish are." That's exactly the approach big brands are taking as the era of Facebook, Twitter and YouTube transforms how companies engage with consumers, especially the youth market.

Case in point: Coca Cola (KO). The beverage giant is taking a deep dive into experimental marketing, in line with one of the key elements outlined in the company's 2020 vision: to develop and deploy the world's most innovative and effective marketing. One key component in the charge is Expedition 206, which is being touted as the largest social media program ever.