The real dish on mommy bloggers, payola, and ethical creation of blogging income

When the concept of "Mommyblogging" first hit big, scoring a payday meant getting a book deal, and the only scandal was how some of the novels produced pumped up the sex content over the spit-up.

But then the tables turned and somehow the term became a pejorative for "sell-out." Now moms who blog stand accused at every turn of taking freebies, shilling products while secretly on the company payroll and of profiting from a huge payola system of their own devise.

There must be money involved if the Federal Trade Commission saw fit to intervene and start requiring bloggers to disclose freebies or financial relationships as of Dec. 1. But is a pot of gold really out there for bloggers?