Kars4Kids steers donors in the wrong direction


While the

annoying Kars4Kids radio jingle asking consumers to donate their unwanted cars for needy children seems straightforward enough, it may actually be steering donors down a road they didn't expect.

All of the money raised by Joy for Our Youth (a.k.a. Kars4Kids) -- $16.2 million in 2007, according to their tax returns -- gets funneled to another charity called Oorah, which is never mentioned in the radio jingles or the billboards plastered along many major highways. Oorah is a Jewish religious organization whose stated mission is to heighten Jewish childrens' awareness of their heritage.