Amazon helps avoid 'wrap rage'


At last someone is addressing the problem faced by millions every holiday season -- wrap rage.

Amazon has launched a program to get rid of the frustrating and expensive packaging that drives consumers mad. It's new Certified Frustration-Free Packaging Program provides manufacturers a simple, efficient process for getting packaging analyzed and modified to make it more customer-friendly.

Manufacturers interested in getting their packaging Certified Frustration-Free can now submit packaging, at no charge from Amazon, to Amazon's Packaging certification lab, where a team of packaging engineers will analyze the current packaging and either certify it or recommend modifications.