Coca-Cola's Velcro ads create a sticky situation for bus riders


We've heard of sticky advertising campaigns before -- those that try to get you to stay transfixed on an ad for just a little longer -- but Coca-Cola has taken the concept to a whole new level. To generate buzz for its new "grip bottle" packaging, the soft drink giant has unveiled giant posters made of Velcro in bus stations throughout Paris.

Designed to create an interactive experience with consumers, the Velcro ads are instead like a spider's web awaiting unsuspecting commuters.