'Who's Who' ripoff preys on your ego

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I must be really important, because two "Who's Who" publications have chosen me for inclusion in their publications. The e-mails arrived in my mailbox this week.

They read, "Recently you were selected as an inductee into Who's Who. In spite of this, we have yet to receive your information in order to build your basic membership profile. In the business and professional world it isn't what you know, it's who you know...and who knows you. Social and business networking is the modern standard in developing relationships throughout the world. The potential for recognition and developing networks within a community of 400,000 working professionals in numerous fields on a global scale is unlimited."