It's udderly silly: California's 'happy cow' ads will be filmed in New Zealand

Sarah Gilbert

The "happy cows" advertisements sponsored by the California Milk Advisory Board (CMAB) always have me wondering if the state's agriculture department isn't colluding with the tourism department (those ads where California's famous residents complain about how hard they're working, as they surf and be glamorous and, you know, play governor on TV). Cows are happier in California? I'm sure Vermont's cows would beg to differ!

The New Zealand cows, soon, will have a say in the matter because the CMAB is bringing its production crews to Auckland, New Zealand, to shoot a new series of 10 commercials claiming that California cows are happier. That's right. New Zealand will stand in for California in a series of TV ads arguing that the Golden State's milk is superior.

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