Lender BlueHippo slammed by FTC for allegedly collecting $15 million in exchange for nothing

BlueHippo.com, which markets itself as a way for the credit-challenged to buy a new computer and other electronics, has been ripping off its customers and should be ordered to stop, the Federal Trade Commission told a federal judge today.

"BlueHippo is a company with a business model based on deceit," FTC Chairman Jon Leibowitz said in a statement. The company is also allegedly operating in violation of a 2008 agreement to settle a previous case brought by the FTC.

Among its complaints, the FTC says BlueHippo took in $15 million under the guise of financing computer purchases for their customers, but it neither provided the financing nor the computers. Fewer than 1 percent of customers received what they signed up for, the FTC said.

A call to BlueHippo's designated phone number for the media rolls into a voice mail that doesn't accept messages. And a call to their spokesman at the Washington, D.C. offices of an international public relations firm was not returned.