Subway wants your breakfast business

In our homeland of the obese, the lunch and dinner business is saturated, so fast food retailers are looking to the breakfast market to make better use of their retail locations.

I wonder, however, about the prospects of Subway as it attempts to grow its share of that market. Where are the ads, I wonder, for $5 foot-long omelets?

Breakfast is a fickle market. Wendy's, the third largest burger chain in the country, recently crapped out in its second foray into this market.

Subway, according to Advertising Age, is jousting with already established breakfast retailers such as McDonald's, and others attempting to redefine themselves with wider a.m. menu selections (Dunkin' Donuts.)