McDonald's dollar menu wakes up

Updated

Fast food giant McDonald's is spicing up the breakfast market with rumors about a national dollar menu hitting stores next year.

The Chicago Tribune and The Wall Street Journal report that they have documents suggesting that advertising for the breakfast deals is likely to begin in January. McDonald is not confirming its intentions, but the move could help the company lure back customers on a thin budget.

For the quarter ending in October, the company on Tuesday reported a one-tenth of 1% decline in same store sales in the United States., although it fared pretty good overall. The dollar menu, its Angus burger and McCafe offerings helped the burger Goliath from falling further in sales.

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