When a picture is worth .... the asking price: Why pro photos will pay off when selling your home


It's been long established that curb appeal has moved to your computer screen. For at least two years now, the National Association of Realtors has been saying that at least 85% of all home buyers first saw the house they wound up buying on the Internet. We can't think of a better reason to get the best possible photos taken and posted online. Yet the realty industry's reaction has been slow and curious: Agents continue to shoot listing photos with their cell phone cameras.

OK, that's a slight exaggeration to make a point. Sometimes, Realtors actually invest in a digital camera and shoot the photos themselves. But as professional photographers like to say, "Buying a Nikon doesn't make you a photographer; it makes you a Nikon owner."