Aha! Oprah Winfrey, Mutual of Omaha end dispute over phrase


Is anyone other than Oprah Winfrey allowed to have an "aha! moment"? Apparently so -- but it's best to get her blessing first.

Mutual of Omaha has withdrawn a lawsuit aimed at establishing its right to use that phrase in an advertising campaign after reaching a settlement with Harpo Productions, Winfrey's media company. Terms of the settlement were not made public, and neither company is saying much, but as of now, a website promoting the campaign is still online, complete with the disputed tagline "Mutual of Omaha: Proud sponsor of life's aha moments." The site features videos of real people talking about the epiphanies that changed their lives for the better.