Zynga Pulls Controversial 'Offers' from FarmVille, Other Games

Libe Goad
Updated

After week-long media coverage of scammy offers on FarmVille and other Zynga games which offer free in-game currency in exchange for signing up for subscriptions (some legit, some not) -- the company has pulled the offers from all of its games.

zynga pulls offers
zynga pulls offers



"Zynga has not been able to control the ad content as it is managed by the offer companies we work with," Zynga CEO Mark Pincus says on his blog, "there fore we are removing all CPA offers across Zynga games until we can control their inclusion and presentation ourselves."

This statement is a big deal, considering that these offers purportedly account for 30% of Zynga's revenue. This is all on the heels of being called out for offering customers deals with scammy advertisers, which was followed by an outburst and outing of a CEO from one of the companies that serves these ads to Zynga and many other social gaming companies.

[Via Mark Pincus' blog]

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