Verizon Droid unleashed on NYC: 'We're gonna need more phones'

After weeks of build-up, Verizon Communications's (VZ) Verizon Wireless unleashed its new Google (GOOG)-powered Droid smartphone on Friday, and New York City retailers were selling out of the device -- billed as the first legitimate challenger to Apple's (AAPL) iPhone's first legitimate challenger -- on the first day.

"We're gonna need more phones," Amanda Leavelle, a Verizon Wireless store manager in Manhattan's SoHo neighborhood, said around 2 p.m. "I just checked, and our inventory is running low, so I've got to call for some more."