Recession tales: Frugal becomes fashion


The term "frugalista" may be trademarked, but frugality is so hip the practice deserves a new, rights-free term. Let's call ourselves the "frugalite," as in, "frugal" and "elite." Or call it "thrift store chic."

We may be doing this because of the recession, but baby? Frugal is the new awesome.

The frugal run the gamut from the truly extreme (counting toilet paper squares, re-using plastic wrap, making your own laundry detergent) to the practical environmentalist (biking instead of driving, fixing old appliances and furniture instead of buying, re-using glass jars and plastic bags) to the hipster broke artsy (making hats out of holey sweaters and wedding gowns out of plastic newspaper bags).

Wherever you fall on the spectrum, however, it's clear that frugality has had a resurgence of the sort not seen since the Great Depression.