CitiGroup Says good-bye to life insurer Primerica

Jennie L. Phipps
Citibank
Citibank

The best technique for selling life insurance is known in the trade as "driving the hearse up to the door."

When the salesperson drives the hearse up to the door, he describes at length all the horrible things that can happen if the family hasn't bought enough life insurance and leaves widows and orphans to starve.