Why aren't credit scores free anyway?


The New York Times reports

on a topic that's long been a pet peeve of many financial-minded people: those pesky FreeCreditReport.com ads that are a classic bait and switch marketing technique designed to coax consumers into signing up for expensive monthly credit monitoring services.

The FTC is now running its own spoof ads warning consumers about the misleading marketing. According to the Times, "But while the government has taken issue with the ads, it has had little to say about credit monitoring services themselves, a rapidly expanding niche approaching $1 billion in sales for which millions of people have signed up, often unwittingly. The problem, say critics, is that most people really don't need it."