Pet Society Takes Early Lead in Mashable's Open Web Awards

Early nominations for Best Facebook Game for Mashable's 3rd Annual Open Web Awards Social Media Edition are in and it appears that within the first minute of voting, Pet Society has taken a very early lead. While we were curious to whether the entire staff of Playfish voted during the first minute of voting, we found a different reason.

Incentive.

See, the game's team posted a new newsletter that featured one link... right to the category the developers would like to win. To sweeten the vote, the team promises a special surprise if the game takes the category when the winners are announced on Tuesday, December 15th. Of course, you don't think that the other big Facebook games are merely going to watch Pet Society win, right?