Google searching for digital music model as industry crumbles


It's the $20 billion question: What is to be done about the recording industry? Since it appears that the players inside that industry do not know how to save themselves from implosion, outsiders are looking to chart a new course toward sustainability and profitability.

Now, Google (GOOG) is marshaling its massive presence in Web search to deliver music results, in yet another foray into an area beyond its core search ad competency. Called OneBox, the service delivers links to snippets of songs at the top of the search results pages based on a query. It's a flashy announcement -- but reserve judgment on its lasting impact until we see what effect it has on the crippled industry. And if you're looking for a silver bullet, this isn't it.