The Obama factor: First family's favorite things translate into big sales


America's voyeuristic love affair with the rich and famous: what they're wearing, what they're driving and where they play, certainly isn't a new phenomenon. And the obsession is hardly limited to Hollywood -- just look at the First Family.

Since the early days of the campaign trail, the media has reported on plenty of intimate details about President Barack Obama, First Lady Michelle and daughters Sasha and Malia, that have fed the public's seemingly insatiable desire to learn more aboutthe family. Not only have the Obama family's favorite things translated into media buzz, but for some companies they've translated into big, yet short-lived, bottom-line profits.