As viewers flee, Leno's job security slips along with ratings

Updated

Jay Leno's move to prime time was viewed by some as a savvy show business decision. A popular, well-known comedian, the former host of the Tonight Show would provide NBC with a cheap, talk-show alternative to the network's previous line-up of dramatic programming, which is costly to produce. Or so it was thought.

With ratings numbers continuing to fall, however, NBC affiliates aren't feeling nearly as sanguine as the network itself, the New York Post reports. After a solid start last month, ratings have a slipped to a quarter of what they once were. That has local news programs nervous, as they count on viewers of 10 P.M. shows to stick around for the 11 P.M. news. (Unless you're in the Central or Mountain times zones, where everything is on an hour earlier.)

Advertisement