Target return policy changes and it needs to be more upfront about it

Last month, Target ushered in the busy shopping season with changes in its return policy. The timing couldn't make more sense considering the premonition and speculation about a disastrous holiday season for retailers.

We all know the big discounter can't better rival Walmart on prices, but can it take a shot at them with the new policy and swing away traffic? Maybe not, according to ConsumerReports.org

On the face of it, the changes, which are still being rolled out, look awesome. In a year-long period, you can exchange any item or items up to $70 and many times as you want, as compared to the previous cap of $35 and only two returns without receipts.