Switching Careers: Finding a path in new media


With unemployment closing in on 10%, many Americans are taking the time -- perhaps unexpectedly -- to reassess their careers and future. For some, that has meant rethinking their choice of professions entirely since certain industries were hit hardest by the recession while others appear to be flourishing.

According to the Bureau of Labor Statistics, sectors that saw the biggest losses were areas like construction, retail and the government. Sectors that show enormous potential growth include health care related professions and technology oriented jobs.

In this monthly series, those who've made the decision to start over again share their stories with WalletPop.

Amy Berryhill: Writing her own a digital future

Amy Berryhill likes to take risks. After graduating from the University of Texas at Austin in 2004 with a degree in advertising, she briefly took a job at a company that specialized in the little known area of search engine marketing and search engine optimization. When she saw in 2008 people getting laid off at her current workplace, Conde Nast Digital, she started plotting her exit strategy.