Massucci's Take: Why Twitter Matters

Why do you think Twitter matters? Why should I use Twitter? Will Twitter be around in five years? As I've become more involved using the online microblogging service this year, these are questions I'm often asked about Twitter.

The answer to the first two questions is simple: because Twitter is used to connect with people. Twitter isn't a magic trick. The magic happens once you've used it for awhile. At some point, Twitter users find that opportunities appear, doors open and connections happen -- just as they do if you join a church group, a sports team or a networking association. The longer you Tweet and the more involved you become, the wider the tentacles reach.