More bad news for Detroit: Pickup trucks from India will arrive in 2010
The trucks will not be inexpensive, however, with prices starting around $20,000. They will feature turbo diesel engines (the only diesel in this class) that get up to 30 mpg. The two- and four-door models will compete in the compact class with pickups including the Chevy Colorado, Ford Ranger, the Ridgeline, Toyota Tacoma and Nissan Frontier. While the Ridgeline retails for $30,000 or more, the other brands are in the same price range as the Mahrinda. However, demand in this market segment has been dropping steadily over the past five years.The company reportedly hopes to sell 50,000 in its first 12 months. Last year, however, only around 375,000 compact trucks were sold in the U.S., and the notion that the company will grab a 13% market share overnight is ludicrous.
Mahindra first made its way into vehicle manufacturing by assembling Willys jeeps after WWII, and now makes a variety of work and farm vehicles as well as trucks and SUVs. The company is a huge player in the Asian market, with strong international aspirations. Don't be surprised to see a Mahindra drive down your street in the next couple of years.