Earnings scorecard: Good, but good enough?

Third-quarter earnings season has arrived with a vengeance. In less than 24 hours, we've heard from tech heavyweights Apple (AAPL) and Texas Instruments (TXN), as well as five components of the Dow Jones Industrial Average ($INDU). Mr. Market appears to be ignoring the mostly better news coming out of these bellwethers Tuesday, focusing instead on the latest batch of disappointing housing data.

To help investors keep their eyes on the prize of earnings, revenue and outlooks, here's a recap of the biggest names reporting in time for today's trading session:
Good Show: Apple late Monday reported sales and profit that trounced estimates, sending its shares to all-time highs. iPhone and Mac sales hit a record, with Macs sales jumping 17 percent. DailyFinance's Alex Salkever thinks Apple's "easy days could soon be over."

Chip giant Texas Instruments (TXN) may finally be seeing a lasting turnaround in the fortunes of the ailing semiconductor industry. After several quarters of merely getting worse more slowly, end demand for its customers' products is finally rekindling, the company said on a conference call for investors.

Dow component Caterpillar (CAT), which in April reported its first quarterly loss in 17 years, added to the growing optimism about the economy by posting better-than-expected third quarter results Tuesday and forecasting earnings that surpassed even the most bullish estimates.

Mixed Bag: Dow component Pfizer (PFE) on Tuesday posted a higher third-quarter profit despite the recession, as sharp cost cuts made up for slightly lower sales.

Dow component United Technologies (UTX) said Tuesday profit fell 17 percent to $1.06 billion, or $1.14 per share, as the company felt the impact of the downturn in aerospace and commercial real estate markets as key businesses posted declines in the third quarter. The company managed to beat estimates.

Dow component Coca-Cola (KO) said Tuesday its third-quarter profit declined less than one percent, with sales falling as consumers continued to limit soft drink purchases and the stronger dollar took a toll on revenue. Atlanta-based Coca-Cola says revenue slumped to $8.04 billion from $8.39 billion.

Despite weaker sales across the board, Dow component DuPont Co. (DD) Tuesday posted stronger-than-expected earnings for the third quarter, thanks to its aggressive cost-cutting and declining prices for its raw materials.
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