Jay Leno Show: NBC's prime-time experiment is drifting toward failure


Ever since it announced plans to create a 10 p.m. nightly talk show for Jay Leno, NBC has said it will give the strategy plenty of time to prove its worth. But reality may be less patient.

While General Electric Co. (GE)'s network may be prepared to accept smaller audiences than it's accustomed to, NBC affiliates don't seem to be. Station managers in Baltimore, Kansas City, and elsewhere are alarmed at the way ratings for their local newscasts have plummeted since the network introduced The Jay Leno Show and changed its format for the last hour of prime time, Joe Flint reports in The Los Angeles Times.