Google earnings preview: Search for 'how to print money'

Judging by Wall Street sentiment, Google (GOOG) is poised to report strong earnings after the stock market closes today. And even if much of the positive vibe surrounding Google -- and there's a lot -- is already priced into the stock, which is up 70 percent since its March lows, many analysts believe there is still substantial upside potential.

Wall Street analysts are expecting Google to post $4.23 billion in net revenue, and earnings per share of $5.39 for the third quarter. That would represent a four percent gain over last year -- not the double digit growth Google experienced in its early days, but nice for a mature company in a deep recession.

Here's what to listen for from company executives today: