White Collar Reset: Into the frying pan

You know things are bad in advertising when the out-of-work creative directors are thinking about switching careers into magazines.

At first, I thought it was a joke, but then the creative director in question assured me that, no, it was one of the options he'd seriously considered as he cast around for what to do next, now that the field he's spent the last 23 years ascending has essentially disappeared out from under him. "I figured, What do I do? I write. I come up with creative ways of communicating ideas. What about magazines?"