It's October! Get your mammogram and shop at Bloomindale's for a good cause

At 43, Marisa Acocella Marchetto finally had life in its place: she was getting married for the first time and her cartoons were in demand by The New Yorker. Suddenly all of her success took a back seat to breast cancer, which she had to fight without health insurance.

Marchetto captured this life-changing battle in her cartoon memoir, Cancer Vixen: A True Story. Her Cancer Vixen foundation pays for women, without insurance, to get mammograms at St. Vincent's Comprehensive Cancer Center.

On Monday evening on New York's Fifth Avenue Marchetto joined actor Dylan McDermott, Estee Lauder spokesmodel Elizabeth Hurley, and Evelyn Lauder of The Estee Lauder Companies and founder/chairman of The Breast Cancer Research Foundation, to raise awareness and funds to fight a cancer that strikes one in eight women.

Next to skin cancer, breast cancer is the most common cancer among women. Early testing -- mammograms and breast exams by doctors -- is the most reliable way to successfully defeat it -- catch it before it spreads.

For the second year in a row, Bloomingdale's turned itself pink with a store lighting, in honor of October being breast cancer awareness month. Marchetto and Hurley signed Bloomingdale's and Estee Lauder products that are part of a special Pink Ribbon purchases initiative, with proceeds going to benefit The Breast Cancer Research Foundation.
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