Slate founder Michael Kinsley launching business site for Atlantic Media

A month ago, Atlantic Media announced it had hired Slate founder and all-purpose pundit Michael Kinsley to launch a "new digital media property," but it didn't say just what sort of property it would be.

Turns out, it's the same sort as the one you're reading -- i.e. a business-news website. Kinsley confirmed as much in a phone interview on Tuesday, although he declined to offer many more details. The new site will launch in 2010, with a target date in January. To come up with a name for it, the company behind The Atlantic magazine held an internal contest. "We had over a thousand entries," says Kinsley. Although a winner has yet to be declared, "there are lots that will do just fine," he says.