Jami Bernard's Ad Rant: Why would you want it in the can?


In our newest column, film critic, author and book doctor Jami Bernard will take a look at advertising - commercials, billboards, social media campaigns and print ads - and weighs in on the best and worst of the bunch. Check out her video rant, and tell us what you think.

This week, we look at Bud Light Lime's new campaign called "In the Can," in which everyday people utter suggestive lines about getting it, yes, you guessed it, "in the can." Has the attempt to create buzz-worthy ads in the hope that they will go viral gone too far? Perhaps the age of the sexual ad has finally passed as consumers simply look the other way when one of these productions airs on the TV or the Web.