Local Web advertising is the way to go in 2009, but less so next year


For media companies dependent on (and getting pummeled by) advertising, a new report says there's a bright spot among the darkness: local online advertising.

Borrell Associates, a researcher focusing on local media, says online local advertising will increase about 11 percent this year, to $14.4 billion, and by about five percent next year, to $14.9 billion. The reason for this year's jump, Borrell says, is the flexibility of such sites as Local.com and Yodle to fine-tune their sales techniques to local markets.

Originally published