USA Today no longer America's largest paper. Is mass-market media dead?


USA Today, founded in 1982 by Gannett (GCI) CEO Al Neuharth as a radical experiment to create a national newspaper, may no longer be the largest paper in the U.S. based on circulation.

Industry trade magazine Editor & Publisher obtained information from Gannett management that says that "USA Today's circulation fell 17 percent to 1.88 million for the six months ending September 2009, a drop of about 390,000 copies." Gannett also indicated that because it had raised the subscription and newsstand price for the paper, its circulation revenue would be about the same as in the same period a year ago.