Amazon Kindle price cuts: Still not cheap enough, Jeff

Amazon (AMZN) announced price cuts to its Kindle 2 model this morning as well as the rollout of a new international version of its entry-level device, as reported by my colleague Sam Gustin. I'm a Kindle 2 owner, and I love the device, but if Amazon was hoping to buffer itself against rising competition in the ebook-reader space, this announcement did not go nearly far enough.

The Kindle is setting itself up to lose market share this holiday season as better-equipped, lower-priced competitors from Sony (SNE) and other consumer-electronics marketers enter the fray. (I wrote much of this earlier, as well, when I declared Sony's Daily Edition to be a Kindle Killer).