Holiday sales forecasts getting better, but retailers face another down year

We're another week closer to the start of the holiday shopping season and another sales forecast has come in slightly better than expected. Or at least not as bad as expected, which merchants will count as a win in this recessionary year.

The National Retail Federation weighed in with a projection that sales will reach $437.6 billion, one percent below last year, but better than the three percent drop expected for the whole year. It's also an improvement over the 3.4 percent drop of last year, which suggests consumers are opening their wallets again.


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