Beyond the personal seat license: the Endowment Seating Program

The personal seat license concept, where sports teams sell the right to buy a ticket to a specific seat in their venue, has revolutionized stadium building, inspiring a even more visionary way to make money from nothing; the Endowment Seating Program (ESP). This new offering from the University of California allows patrons to buy a seat in the stadium, including admission, for the next 40- 50 years at once, while potentially receiving a huge tax write-off.