Comcast said to be weighing NBC bid; denies report of $35 billion deal

Comcast (CMCSA), the nation's largest cable company, is reportedly in talks to buy NBC Universal, the entertainment giant, from General Electric (GE) in a blockbuster deal that -- if true -- would reverberate throughout the media world. Comcast, which has been on the hunt for a content-rich media company, has been scrutinizing NBC Universal's books for some time, according to the Los Angeles Times.

But Comcast denied a report from The Wrap's Sharon Waxman saying the cable giant had sealed a deal to pay $35 billion for NBC Universal. If consummated, the tie-up would marry NBC Universal's vast stable of content, from music to movies, with Comcast's giant digital-distribution network.