Serena Williams takes her temper out in Tampax ads

Serena Williams Tampax ad
Serena Williams Tampax ad

When Serena Williams unleashed her fury at a line judge at the U.S. Open earlier this month, her outburst became fodder for newspapers and magazines around the world. Now, her temper is about to be on display again for a Tampax print advertisement that features the tennis star trying to whack a ball into a woman dressed as Mother Nature.

Awkward timing on the part of Tampax? Or does the brand, which is owned by consumer-goods giant Procter & Gamble (PG), have a reason for running the ads after Williams unleashed on the court?