How many app stores are too many?

Intel (INTC) has announced it will create an app store for its Atom chip, the processor used to power small netbooks. Paul Otellini, Intel's CEO, told developers at an annual corporate gathering that it already has support from Dell (DELL) and several Asia-based PC companies to launch the project.

According to a Financial Times report on the conference, Otellini "said he expected consumers to buy apps to personalize their netbooks and said the concept would be extended to desktop PCs and to smaller devices."